Highlights

The new advertising code

14 October 2016
The new advertising code

The new Advertising Code ("Ad Code") has been approved by Decree no. 38/2016 of 31 August, which also repeals the previous law, Decree no. 65/2004 of 31 December. This is the second piece of legislation to address advertising and the fact it has been updated relates, to a great extent, to the need to adapt it to the current situation in advertising, which has resulted from economic development and from the growth in the advertising industry. This background is set out in the preamble to the new Ad Code.

The new advertising code
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